Senwes Brokerage staff get their 15 minutes of fame




Hansie Swanepoel, Susari Koegelenberg, Norman Botma. Marcel Lombard, Handre van Heerden, Frans Dreyer, Thys Grobbelaar and Bennie Scheepers, all of whom are based at the Senwes Head Office, as well as Johan Vosloo and Phillip Nell, will be the voices behind the Senwes market reports which will be broadcasted live each weekday morning from April 2019 to the end of March 2020. The timeslot of the broadcast is more or less around 05:45 and can be heard on the popular Central South Africa radio station, OFM.

The timeslot of the broadcast is more or less around 05:45 and can be heard on the popular Central South Africa radio station, OFM.

The format of the show, which is part of OFM’s Before Dawn slot which focuses on agri-news between 05:00 and 06:00, involves the show host calling one member of the brokerage team for a live telephone interview on various issues regarding local and international grain markets.

The time slot is very popular among farmers and commodity marketers and the team have expressed their excitement and some trepidation at having to play this vital role in getting information to the OFM listeners.

Information will be shared on: 
  • Market prices and Safex closing prices on white and yellow maize, wheat and sunflower. 
  • Market analyses – overview on the trends between closing prices on the previous day; identifying reasons for movements and providing statistical analyses. 
  • Market trends – price trends on the most important international grain exchanges such as Chicago and Kansas.
  • Local news affecting the SADEC-region Macro-economic factors – rand/dollar exchange rate, world political developments, tariffs/subsidies and local and world food programmes.

Senwes Granlink’s senior grain market analyst, Thys Grobbelaar, says it is not a new idea. “We were on a different radio station as far back as 2004 for the first broadcast of this kind. More recently the slot on OFM was used by another agri-company, but when the opportunity was offered to us, we were excited to become involved again and to share these important market indicators with the audience.” So if you’d like to keep your finger on the pulse of what’s happening in the world of grain marketing, set your alarm for 05:45 each weekday morning and don’t miss the guys enjoying their 15 minutes of fame!