Yes, news articles on blogs and websites still have their place in online media and podcasts and audio clips are doing the rounds, becoming more and more popular, but video is king of content online. Whether it’s short interviews, tutorials, testimonials, live streams, product endorsements or vlogs (video blogs), video has skyrocketed in the last year and is definitely here to stay.
Sharing the right message in the right format, at the right time, on the wrong platform won’t get you anywhere. A recent study conducted by HubSpot (an inbound marketing and sales platform) showed that Facebook (founded in 2004) is the most popular social network worldwide when ranked by the number of active users (2,2 billion), with YouTube (founded in 2005) securing the second spot (1,9 billion) and WhatsApp (founded in 2009) finishing off the top 3 with 1,5 billion active users.
When zooming in on video, YouTube on the other hand, has been adopted by marketers as the most widely-used video channel. According to Wyzowl’s 2018 State of Video Marketing Survey, 87% of marketers share their content on YouTube compared to the 68% of marketers publishing video content on Facebook.
As consumer demand for visual content increases and social media platforms prioritise video in the midst of ever-evolving smartphones, we at Senwes are determined to bring you even more video content at the highest standards.